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SERVICES
How
I Create the Copy You Need
My
mission is to write letters that are compelling, sincere
and successful in helping you achieve your fund-raising,
advertising and marketing goals.
Teamwork
is how we get there - you and I. If your desire is to
persuade your customers, donors and members to buy,
give and come on board, I’ll ask you to tell me
your vision and listen carefully so I can develop a
positioning statement. From this, I’ll create
a concept to highlight the benefits you are selling.
The copy will make the call to action and your readers
will respond by buying. You’ll get what you asked
for and our mission will be accomplished! That’s
the first part.
The
second part - which underlies the first - is instilling
expectations in your readers that will have them looking
forward to their next interaction with you. This can
happen from having a contract writer like me“on
call”that has time to go the extra mile
to learn about your organization and company. I am conscientious
and attentive to detail and my copy assures your readers
that you have their best interests at heart and that
your product will improve their quality of life. To
tell me about your next project, click on maryann@seagullwriting.com.
Seagull Writing’s Favorite Types of Copy
FUND-RAISING
AND SALES LETTERS
I
specialize in creating direct mail packages and annual
giving fund-raising appeal letters. Why letters? They
are a personal medium with the greatest potential
for building relationships. That is what marketing
and sales are all about, whether you are a startup
501 (c)(3) organization or a Fortune 500 company.
Click here to contact
me about your needs.
STEWARDSHIP
LETTERS
This
whole medium is underdeveloped in today’s world
and so vital. Let me help you develop your communications
with your customers and donors. Help them feel appreciated,
hear their concerns, and get them involved. They will
become energized and interested in your concerns and
services. I can do a template or individualized letters.
Click here to contact
me.
ADVOCACY
AND ISSUE-ORIENTED COPYWRITING
If your objective is to help others, I can articulate
your mission not only from empathy but also from a
unique depth of perspective that comes from considerable
experience in the non-profit world on all levels.
Copy is more accurate and powerful when the writer
has had real, live, hands-on experience in the subject
she is writing about. My experience lies in leadership
(community organizing and board service), fund-raising
(chairing campaigns) and business (health care, IT,
publishing and staffing industries). My copy is clear
and memorable so that you can build bridges, strengthen
your teams and entice your readers to buy your ideas
and beliefs. A few of the organizations I’ve
written PR and fund-raising pieces for are: the American
Red Cross, Visiting Nurse/Hospice Atlanta and the
Latin American Association. For more information,
e-mail me at maryann@seagullwriting.com
WEB
CONTENT
I’ve
developed (written and edited) an online library of
fund-raising and leadership development articles -
the ‘How To Guides’- for FundaisingINFO.com
at www.fundraisinginfo.com;
marketed Chinese artwork on www.littlefrog.com;
and written advertising and sales content for computer
and hair product companies.
OTHER
TYPES OF COPYWRITING
If
you have a writing need that isn’t illustrated
in the Samples section, e-mail me at maryann@seagullwriting.com.
It might be something I can help you with quickly.
And order a variety of documents including case statements,
annual reports, e-mail marketing, e-newsletters, and
materials for recruiting and training volunteers.
I’ve been employed in the health care, publishing,
IT and fund-raising industries; and I have extensive
knowledge of higher education, and international cultural
affairs from travel.
FEE
STRUCTURE
I work by the day, the hour or the project.
Before I quote you a fee, I’d like to hear your
needs, preferences and timeline. Then, when I agree
to take on your assignment, I’ll ask for a deposit
of half the fee before beginning work. The balance
will be due when the project is complete. For more
information, e-mail me at maryann@seagullwriting.com.
CONTACT INFORMATION
Contact
me about what you are looking for and when you
need it.
You can also reach me via e-mail at maryann@seagullwriting.com.
Or by phone at 404-371-9044.
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